Affiliates always use custom WordPress themes, right?

WordPress seems to be one of the most commonly used site building tools that affiliate use, and understandably so as it’s so powerful. You can customise it so much – from a simple news style blog, to a portfolio, to an online shop – it has a lot of flexibility, and best of all – it’s free! Sorry, starting to sound like a sales pitch here!

A lot of affiliates seem to use WordPress for their sites, mainly due to the reason that it’s so quick to get a site set up. With the default template, it can look a bit boring, which is why people often download a free template, use a premium theme, or even get a custom one made.

The quickest way of getting a content site up and running is to install WordPress, add a free theme, and then add content. Within 30 minutes of registering a domain, a site can be up and almost running! However, the free themes have their drawbacks. They either have footer links pointing to other unrelated sites (a way of paying for the theme!), or they are just downright ugly! Sure, there are some nice looking ones out there, but they are few and far between.

Next up are the premium themes – from the likes of WooThemes (such as the theme used here!), the Thesis framework, or even ThemeForest. These are all themes that have been carefully crafted to ensure that they are of a high standard, and are optimised as well as can be. Of course, quality does vary, and the prices often reflect this! Premium themes are around the 2-3 figure mark (although towards the bottom end of the 3 figure scale!)

Finally, we’re onto the most expensive option, and that is going for a custom theme. Getting a custom theme made isn’t just a case of finding someone to make it – you need to know exactly what you want, and how it all needs to work, as well as having the funding sources available! From some of the best WordPress designers you are often looking at well into the 4-figure mark for a theme.

With the first two options, you do have the ability to customise the themes to suit your needs – such as changing the header graphics, the colours, the layout, etc. There would be no point in doing that to a custom theme! By changing the theme around you help to differentiate your site from the competition, and make it a bit more unique (which will help with convincing visitors that your site should be trusted)!

So, affiliates don’t always use custom themes no!

5 Responses to “Affiliates always use custom WordPress themes, right?”

  1. Joe January 17, 2011 at 9:14 am #

    I made my own theme in the end but it does cause me problems when it goes ‘funny’ on a new install and I have to try and fix it.

    Plus its not that good!

    • Richard January 17, 2011 at 4:41 pm #

      That’s a very good alternative that I’d not even covered, thanks Joe! Does it convert well for you at all?

      I’m not really sure what the target of my post was – it was more thoughts that have cropped up in my affiliate journey!

  2. Darren February 3, 2011 at 10:40 am #

    I use WordPress for all my sites, most of them I use a custom theme I had made for use on multiple niche sites and for some sites I always have a new theme designed, mostly I have the design done by design contest then have it coded by someone else, for something quite unique to be created doesn;t always cost that much.

  3. Scott Eskew March 15, 2011 at 7:52 pm #

    I like your theme, Where didi you get it?

    • Richard March 15, 2011 at 8:18 pm #

      It’s from

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